As per the Institute of Robotic Process Automation and Artificial Intelligence (IRPAAI), Robotic Process Automation (RPA) is the application of technology that allows employees in a company to configure computer software or a “robot” to capture and interpret existing applications for processing a transaction, manipulating data, triggering responses and communicating with other digital systems.
To assist in accepting and processing hundreds of images of purchase receipts via web and mobile channels and validating them for participation into promotional campaigns, UCS developed a custom process automation with machine learning and artificial intelligence with the aim of achieving at least 75% automation.
Leading mall properties owner in the Middle East
With increasing number of promotional campaigns being executed at the mall, the client needed to improve the process of participation by customers, while still maintaining accuracy in data being provided by customers. The system would also have to provide faster processing and support the increase in volume of customer entries
Our AI development team, worked on designing and developing a robust and fast invoice validation and data submission process to allow customers to use their personal mobile devices and mall websites to submit their entries.
In order to correctly analyze the image, a rotation classifier using Convolutional Neural Network, which classifies the orientation angle of the invoices, was also created.
Advanced image preprocessing techniques such as Image Denoising, Image Sharpening, Contrast Enhancement and Shadow Removal were used once the image angles were corrected.
UCS used our existing system, cognitive automation and OCR capabilities with human-in-the-loop exception handling to develop an automated workflow designed to receive, validate, and extract specific data for participation into the promotions from up to 700 brands and stores; verify the data's accuracy; and check it against participation rules and regulations.
For machine learning almost all the models are based on supervised deep learning. The object detection model used is Faster-RCNN and custom made Image Classification models were created to support item classification, image detection, document classification, mall classification, brand detection and classification.
Training was also done for new brands that did not have earlier Mall and Brand classification. These Brand and Mall classification models can be trained again with new labels, incrementally. In addition to that, the existing Machine Learning models can be improved with new incoming data.
Reson8, as powerful digital communications engine, was able to trigger scheduled personalized SMS and emails to registered participants on time allowing them just-in-time access to the campaign and building excitement during participation. Using Reson8, Visa Middle East was able to broadcast information about their daily 'Visa Deals' to a massive number of people which resulted in 1,647,253 SMS and 1,765,000 emails being sent. Out of which Reson8 facilitated 40,000 SMS and emails on a daily basis. The campaign allowed Visa Middle East to greatly increase their footprint in the region.
A streamlined automation to reduce the load on customer service officers and increase in providing a self-service option for busy customers while continuing to offer traceability and auditability. Instead of Customer Service Officers performing manual data entry and validation, the automated process, enhanced with machine learning and vision algorithms, includes end-to-end data validation and checking, while only requiring manual intervention in complicated cases, to effectively improve customer satisfaction and speed of data entry.
The entire process, including custom-trained AI, OCR and machine learning was designed and configured in just 90 days.
The process involved running OCR on uploaded images to identify brands, value, dates and other essential data which would then be checked for duplication and validity prior to mapping to campaigns for success entry for successful participation.
Input Upload and Data Entry -> Invoice Detection in Image -> Invoice or Payment Receipt Classification -> Pattern Matching -> Brand Detection -> Date Parsing -> Cognitive Engine -> Output Response Processing -> Workflow -> Data Acceptance
Google Vision API was used to OCR the uploaded images and they were then passed to the Cognitive Engine which collected the details from the OCR output to identify 50% of the required details with nearly 73% accuracy and submitted it to the campaign rules engine
Unique Computer Systems is an application development and a system integration company specializing in mobile and web technologies. Unique Computer Systems specializes in three primary segments: Mobile and Web Application Development, Systems Integration, Products and Services.
Unique Computer Systems, a leading provider of specialized IT and engineering solutions worldwide. UCS is headquartered in the United Arab Emirates. We offer knowledge and experience that is truly unique in the technology market.
Our Company is known for its outstanding customer service and our financial stability. Our management team is committed to the philosophy that customer satisfaction is the key to growing and maintaining our business.